How does your Moon sign show up in your business?

The emotional undertone of your brand and business 🌊

The Moon is maybe the most obvious example we have of how something above affects us down below. Like our emotions, it ebbs and flows, moving quickly through the sky as it goes from dark to light and back again. It’s no wonder that humans began to make connections all those years ago. These days, it’s full moon this and new moon that, an emotional connection that’s widely referenced and accepted. But it also goes so much deeper than that.

In evolutionary astrology, the Moon represents an underlying need. Something that when tended to, builds emotional wellbeing and fulfillment. When I wrote about the Sun, I spoke about it being the secret to sanity. And now, with the other luminary, I’m essentially saying that the Moon is the secret to happiness.

So … sanity and happiness. What’s the difference?

I personally like to think of the Sun as a container. It gives our soul its central focus, along with primary values and motivations. It’s foundational, in other words. The moon, on the other hand, is more internal and instinctual. A big part of what fills in the Sun’s container. A secondary underlying need. Another focus.

Sometimes, the Sun and Moon will be on the same wavelength. Other times, they’ll be really different.

Take me, for example. I am a Capricorn Sun and Cancer Moon. Opposites. In many ways I represent the archetype of Father AND the Mother. My Capricorn Sun wants to work towards its goals and my Cancer Moon wants to feel and heal. So I feel sane when I’m scaling my mountain. But if I don’t tend to my own self care and rest, there is no fulfillment. No bone deep happiness. The outside is working but the inside is not. And so I do my best to honor them both by paying attention to both, attempting to stand right in the middle of my ever tilting see-saw. Work a little, rest a little, rinse and repeat.

For those of you with a Sun and Moon in the same sign, or signs that are complementary (sextile or trine by sign), integration will feel a bit easier. For those of you like me, with the Sun and Moon in a more challenging relationship (opposite or square by sign), integration will feel a bit more involved. Feel free to ask me about your in the comments.

The Moon in business

If you’ve been with me for awhile, you know that I’m a brand designer and astrologer, often mixing the two. Which means that I talk a lot about business and entrepreneurship and how our birth charts are a blueprint for how we work best.

So what does the Moon have to do with that?

If your ascendent represents the energy that shows up when you first connect with a potential client or customer and the Sun represents the energy these people experience when they are actively engaging with you beyond first impressions, the Moon is how you make them feel. It’s your attitude and outlook. Your subjective inner world, coming out.

Practically speaking, the underlying need of your moon will quietly infuse itself into the daily work that you do. Remember, the Moon is the secret of happiness. And while its function may be more subtle within the context of business, fulfillment lies within its integration. Without it, there’s a feeling of emptiness. Of not honoring your heart.

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Interpretations

If you don’t know your Moon sign, plug in your birth details here. For this, exact birth time DOES matter because the Moon changes signs quickly. It may have been an Aries Moon on the morning of your birthday, for example, but a Taurus Moon by afternoon.

While I’m only going to dive a little into each sign, my hope is that you can use these interpretations as a point of reflection for how your own Moon is or is not currently showing up in business. Just remember that in terms of visuals, the Moon is only one ingredient. With clients, I always look at the whole chart, with special focus on the Sun, Ascendant, and Midheaven (post not written yet) as well.

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ARIES

Your underlying need is the development of courage. To go after what you want and stand your ground, fear be damned. Happiness can be found in pushing yourself. In taking risks. In sacred selfishness and independence. Your attitude is fiery and fast. Bold and strong. You help people feel like they can take action. Assert their own independence. Be brave and go for it. Visual inspiration here.

The Aries in this brand comes through with its “look at me” display font as well as a fiery palette of reds and yellows.

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TAURUS

Your underlying need is serenity of spirit. To have your basic needs met and from that foundation, live simply and peacefully. Happiness can be found in nature and music. Working with your hands. Touch. Life’s pleasures and even silence. Your attitude is calm and steady. You help people feel grounded and safe and remind them to tune into their own body and instincts. Visual inspiration here.

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GEMINI

Your underlying need is the maintenance of a wide open mind. To never stop learning and experiencing new things. Happiness can be found in fresh conversation. Intellectual stimulus. Reading, writing, or any kind of word-ing. Basically, anything but boredom. Your attitude is curious and quick. Ready to learn and eager to share. You make people feel mentally stimulated and motivated to get into the details. Visual inspiration here.

The Gemini in this brand comes through with its blend of airy meets buzzy imagery and cool blues. The brand itself is also all about social media growth and using your authentic voice.

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CANCER

Your underlying need is the development of a wide open heart. To fully feel your feelings, build emotional resilience, and help others do the same. Happiness can be found through time at home. Sometimes alone. And sometimes with your chosen family. Sacred self care is important, too. Your attitude is sensitive and gentle. Probably a little concerned. You make people feel taken care of and safe to open their heart and heal. Visual inspiration here.

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LEO

Your underlying need is the development of vulnerability. To share some part of your heart with the right appreciative audience, big or small. Happiness can be found through creative endeavors. Joyful, child-like moments. Self-expression and the resulting appreciation from others as a form of confidence building. You make people feel seen and supported. A reminder of their own radiance. Visual inspiration here.

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VIRGO

Your underlying need is personal growth through meaningful service. To build skill so that you can be of help to others. Happiness can be found through work that matters. Being useful. Organizing chaos. And, balancing self improvement with self acceptance. Your attitude is improvement focused. Competent. Realistic. Humble, too. You make people feel supported. Mentored. Like they can get their shit together. Visual inspiration here.

The Virgo in this brand comes through in clean lines, a neutral palette, and the brand’s connection to working with the Earth.

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LIBRA

Your underlying need is peace and harmony. To calm down and release tension. Happiness can be found through human connection and conversation. Love. Art and beauty. Or anything that feels like a genuine exhale is perfect. Your attitude is friendly and gracious. Diplomatic, too. You make people feel at ease and respected as an equal, all while reminding them to tune into the beauty of being alive. Visual inspiration here.

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SCORPIO

Your underlying need is raw truth. To dive down into the depths of your psyche and heal the shadowy parts of yourself. Happiness can be found through facing the dark and establishing deeply intimate relationships where you can talk about the stuff people don’t want to talk about. Dark humor may bring some joy, too. Your attitude is psychological and magnetic. Knowing. You make people feel seen at their core, safe to go deep, and inspired to transform. Visual inspiration here.

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SAGITTARIUS

Your underlying need is wide experience. The freedom to explore the meaning of life and establish your own right belief system. Happiness can be found through adventure and travel. Spontaneity. Exploring the bigger picture, philosophizing, and connecting the dots. Your attitude is optimistic and joyful. Unafraid of learning from mistakes. You make people feel uplifted and inspired to grow beyond their limits. Visual inspiration here.

The Sag in this brand comes through in the bright and expansive feeling found within the color palette.

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CAPRICORN

Your underlying need is to achieve an important-to-you goal or goals in this life. To climb the right mountain — one that is in integrity with your values. Happiness can be found through time alone. Meaningful work and making progress. Your attitude is self-sufficient. Driven and focused. You make people feel motivated. To finally do what feels hard and scale their own right mountain. Visual inspiration here.

The Capricorn in this brand comes through in deep green hues, clean line work, and the brand’s connection to working with the Earth.

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AQUARIUS

Your underlying need is to individuate. To stand firm in the truth of who you are outside of cultural and / or familial expectations. No approval needed. Happiness can be found through thinking outside of the box. Like-minded community. Humanitarianism, too. Your attitude is independent and questioning. Innovative. Maybe even rebellious. You make people feel accepted for who they are and inspired to live a life that is authentic to them. Visual inspiration here.

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PISCES

Your underlying need is to experience something bigger than yourself. To tap into your form of spirituality. Happiness can be found through connecting to your imagination. Creative states. Meditation. Daydreaming. Basically, any experience that feels mystical or reminds you that we are all one and that life is far bigger than what we see before our eyes. Your attitude is compassionate and soft. Sensitive, too. You make people feel open. To go beyond and dream. Or even just to laugh at the absurdity of it all. Visual inspiration here.

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As always, please remember that astrology is not a set of fixed personality traits. Each placement has a vast array of expressions and room for growth. On top of this, other planets may be connected to your moon sign as well, giving it even more depth and nuance.

It can get complicated very fast, so for now, use what you see here as a starting point for self inquiry. Here are some prompts if you’d like to go a bit deeper:

🌙 How do I see the "underlying need" of my Moon sign reflected in both my everyday life and the work I've chosen to do?

🤍 How do I currently nurture my audience, clients, and / or customers? Is it in alignment with the energy of my Moon sign?

🌊 How does my Moon sign come across in my current brand visuals?

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If you’d like to share your own placement along with any insights you have, please do! I love the idea of us all learning from one another. ♥

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